Washington Life Magazine
Washington Life Magazine

WOMEN CAN TRANSFORM THE WORLD
BY CARLY FIORINA
There are so many wonderful people involved at Vital Voices Global Partnership. At this year’s Global Leadership Awards, one of them, Maria Pacheco of Guatemala said, “Women can transform our world.” This is something all of us at Vital Voices strongly believe. Last month, I was proud to join Vital Voices, Diane von Furstenberg, ExxonMobil, Euro RSCG Worldwide and others to launch the Women Can campaign, an innovative effort to bring new partners and leaders together to invest in women so they can, in turn, invest in others – multiplying the positive effects women have on the world around them. If we want to solve problems of poverty or illiteracy or conflict or disease, we must engage women. And when we do engage women the positive effects are clear. At our recent Vital Voices awards benefit, I was pleased to debut the first of many new Women Can ads developed by Euro RSCG Worldwide, highlighting heroines who are taking on some of the world’s toughest challenges and making it a better place for all of us. As the ad says, “We’ve chosen [Liberian] President Johnson-Sirleaf as the inaugural figure in our campaign because it was she who said it best: Women can lift their countries out of poverty, women can lead their countries to greatness, women can change the fate of a nation. Deriving our name from her inspiring words, Women Can will recognize the enormous, and too often untapped, potential of women everywhere in our world.” Vital Voices invites you to join us as we advance the cause of women and our world. You can visit Vital Voices’ website to learn more, www.vitalvoices.org.

 

 



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