Ad Sizes & Mechanical Specifications

Washington Life finished (trim) size:
10" x 12"
Full page ad with bleed (edge-to-edge):
Finished (trim) size: 10 1/8" x 12 1/8".
This allows for 1/8" bleed around the ad and a 25" live area.
Half page, horizontal:
9" wide x 5.4" deep
Half page, vertical:
4.4" wide x 11" deep
Quarter page:
4.4" wide x 5.4" deep
Mechanical Specifications
Adobe Acrobat PDF Files: We recommend files generated
using Adobe Acrobat 4 and Acrobat 5 using the specific Distiller Job
Options settings listed below.
- All items not mentioned should be turned off, set to default or to
none. Use the Distiller Postscript Description (PPD)
- Distiller Job Options Settings
- General - Compatibility: Acrobat 3 - Optimize PDF - Resolution:
2400 dpi - Binding: Left
- Compression - uncheck all three Bicubic Downsampling (Resampling)
boxes (Color, Grayscale, and Monochrome Bitmap Images) -
Compression for Color and Grayscale Bitmap Images is JPEG,
Quality: Maximum. Compression for Monochrome Bitmap Images
is CCITT Group 4 - Compress Text and Line Art box should
be checked
- Fonts - Check the Embed All Fonts box - Check the Subset
All Embedded Fonts box and specify Below 100% - When Embedding
Fails specify Cancel Job - for Embedding specify Base 14
Fonts - Always and Never Embed should remain empty
- Color - for Conversion, specify Leave Color Unchanged -
for Options, Preserve ALL
- Advanced - for Options, select Allow PostScript file to
Override Job Options - for Document Structuring Conventions
(DSC) specify Process DSC Comments, Preserve EPS Information
from DSC, and Preserve Document information from DSC
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