New fashion ad campaigns will put you right into spring

By Anais de Viel Castel

Louis Vuitton ad featuring super model Lara Stone

WIth spring coming, all I want to do is smell some fresh cut grass, feel sunshine on my skin and celebrate mother nature. Apparently I’m not the only one.

Some of the fashion ad campaigns for spring 2010 are coming straight from a beautiful, exotic garden. Art directors have set up an eco-chic environment as one of the main tones for their ads, celebrating nature’s renewal.

I have selected some of my favorite outdoor campaigns and photo shoots. The colorful background and soft lighting set a unique, very romantic mood. It almost feels like the picture was taken in a fairy tale. But wherever they were shot, beautiful nature blends with exquisite couture. Happy spring everyone!

Anja Rubik shot by Karl Lagerfeld, Fendi spring 2010 ad campaign

Karlie Kloss shot by Paolo Roversi, Hermes spring 2010 ad campaign

Lara Stone (replacing Madona) shot by Steven Meisel, Louis Vuitton spring 2010 ad campaign

Magdalena Frackowiack shot by Liz Collins, Givenchy new Eau Demoiselle fragrance