Connecting to a global audience one tweet at a time.
By Mark Drapeau
Tero Ojanperäwants to rule the world. Well, perhaps the September cover of geeky Fast Company magazine goes a little too far with that pronouncement. But despite all the media buzz about Apple’s iPhone and the fact that nearly everyone in Washington has a Blackberry attached to their thumbs, those two devices combined account for only three percent of the global phone market. Nokia, on the other hand – the company that Tero Ojanperä is the Executive Vice President of Entertainment and Communities for – owns nearly 40%. If he who controls the medium controls the message, Nokia might very well control the future of mobile text, video, music, and other things you want to have on-the-go. And this in turn may affect international diplomacy.
But such global ambitions do not happen without good public relations and influencer outreach. Fast Company describes Ojanperä as a Warhol-meets-Bond-villain businessman wooing music industry executives at a fashionable Tribeca hotel. But this kind of public-outreach-meets-global-domination is certainly not unique to corporations. In fact, governments and empires havehad the lead on that score for centuries as they fight for and strive to maintain influence in the world, and Finland is no exception. Thanks to a new “sister city” marriage of Washington and Helsinki, a program called Invitation to Helsinki brought some District influencers to meet counterparts and exchange knowledge. With backing from Finland’s U.S. Ambassador, this brainchild of the Finnish Embassy’s cultural counselor Pekka Hako blossomed into a collection of relationships that may last far beyond the week-long trip that people like Government 2.0 Club co-founder Peter Corbett, Georgetown student body president Patrick Dowd, and political communications expert Blake Zeff took.